Chasers anyone? I am not going to candy coat it or act like it doesn’t happen. Before the partying begins many rush over to Highland Market and stand marveling at the wall to wall selection of beverages. With its bright lights and ridiculous amounts of colors it is hard not to walk over there. The array of sugary soda selections is perfect for students who are heading out for a night on the town. Let’s get real, no one wants to drink the cheap stuff at the frat houses. Ew. The drink selected on that wall depicts what the night will shape up to be. If one does not plan on drinking much, a diet drink, or a not so sweet drink is selected. Grape soda, orange soda, Dr. Pepper, and Coke are some obvious signs that the night is about to get crazy. Besides fueling the newly found alcoholism, Highland is a great place for students to resort to during finals week. Since many do not party during “Hell Week”, the student body keeps Highland in business by purchasing all of the overly caffeinated drinks that are beautifully displayed behind one glass door. The wall of beverages is located right around where all rows of snacks are. A great sale tactic since students are not only about to commit caffeine suicide but also feel it is necessary to add a heaping dose of sugary candy to the mix. The pretty lights draw students over to the rows of sugary doom and the next thing they know its a thirty dollar bill for all of that junk. Smooth move Highland, smooth.
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